Black Friday 2021: How To Prep And Execute For The Biggest Sale Of The Year

Black Friday is right around the corner, and that means marketers and brands are all working overtime on making sure one of the biggest sales Days of the year goes off without a hitch. Last year, Black Friday spending hit record numbers. On Black Friday 2020, online spending hit $9B in sales, up 21% from the previous year. Over the five days of Black Friday/Cyber Monday, online spending reached $34, accounting for nearly 20% of online sales for the entire year!