Data, Analytics
Good marketing decisions start with great data. We provide advanced analytics, performance tracking, and strategic insights to help brands refine their marketing efforts and maximize ROI.
& Optimization
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Dashboard Development & KPI Reporting
Clear, actionable reporting is key to success. We build custom dashboards that track essential KPIs, making it easy to understand performance and make data-backed decisions.
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Customer Segmentation & Personalization
Not all customers are the same when it comes to value to a brand. We help brands segment their audiences and tailor messaging to deliver more relevant, high-performing marketing campaigns.
Big Ideas
real impact
Better decisions start with better data. We help brands move from gut-feel marketing to evidence-based growth through performance audits, attribution analysis, A/B testing frameworks, KPI reporting, and custom dashboards. We don’t just pull reports—we build the systems that turn data into action.
Loop Earplugs
Industry: Consumer Electronics / Lifestyle
Analytics Focus: Brand investment measurement, cross-channel attribution, revenue forecasting
NoLie connected the dots across all campaign data to prove the business impact of brand investment—tracking the relationship between upper-funnel impressions, branded search lift, site traffic, retargeting pool growth, and revenue. The analysis showed that retargeting pools grew continuously while cost-per-purchase declined, proving the quality of the awareness audience, and that post-campaign growth continued rather than declining like the prior year.
+33% branded search lift 122% above revenue forecast
Ford Drive Pilot Program
Industry: Automotive / Mobility
Analytics Focus: Measurement framework, real-time optimization, rapid channel testing
Built the measurement framework from scratch and led data-driven media optimization—executing 5x channel tests in three months with full analytics review cycles, using real-time data to continuously improve CPA and lead quality.
5x channels tested in 3 months 10x customer growth
Olli Salumeria
Industry: Beauty / E-commerce
Analytics Focus: Full analytics audit, A/B testing optimization, agile testing framework
Conducted a comprehensive analytics audit and implemented an agile testing framework that restructured creative, messaging, and targeting optimization.
60% faster A/B testing $300K operating cost savings
Olli Salumeria
Industry: CPG
Analytics Focus: Performance tracking, review analytics, product optimization
Embedded data throughout the engagement—from ROAS tracking across platforms to leveraging review and social feedback to inform product strategy and launch decisions.
200+ reviews in 6 months Positive ROAS since month 2
