ADVERTISING & mEDIA mANAGEMENt
Your media strategy should work as hard as you do. We take a full-funnel approach to media planning and buying, ensuring that every dollar spent drives measurable impact. From paid social and search to CTV, programmatic, and retail media, we manage multi-channel campaigns that reach the right audience at the right time.
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Paid Social & Search
We craft and optimize paid campaigns across Meta, Google, TikTok, LinkedIn, and beyond—ensuring every ad is backed by strategic audience targeting and real-time performance insights.
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Display & Programmatic
Reach the right audience at scale with data-driven programmatic advertising. We leverage automation, audience segmentation, AI-powered optimization, and real-time bidding across display, native, video, and rich media placements.
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Amazon & E-commerce Advertising
Retail media is a powerhouse for driving sales. We manage Amazon, Instacart, Google Shopping, and other marketplace ads using predictive analytics, strategic targeting, and ongoing optimization to increase visibility and drive conversions.
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CTV & Streaming
As audiences continue shifting to digital TV, we help brands reach them through Connected TV and streaming placements that combine premium video storytelling with precision audience targeting and measurable performance insights.
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Traditional Media
Reach audiences through integrated traditional media strategies spanning television, radio, print, and out-of-home placements. We combine broad-reach storytelling with modern audience insights, strategic planning, and cross-channel measurement approaches.
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Digital Out-Of-Home (DOOH)
Bring your brand into the real world with strategic digital out-of-home placements across billboards, transit, retail environments, and experiential media. We combine audience insights, location-based targeting, and impactful creative to drive visibility at scale.
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Retail Media & Shopping Ads
Drive visibility and conversions across retail and marketplace platforms with targeted shopping and retail media campaigns. We optimize placements across Amazon, Instacart, Google Shopping, and additional retail networks using data-driven targeting and ongoing performance optimization.
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Media Publications & Strategic Partnerships
Expand brand presence through strategic media relationships, publication partnerships, and custom collaboration opportunities. We help brands identify the right platforms, audiences, and partnership strategies to strengthen credibility, awareness, and reach.
Big Ideas
real impact
Paid media only works when every dollar is accountable. We manage campaigns across paid social, search, programmatic, CTV, OOH, Amazon, Instacart, and retail media—built around the principle that smart targeting, strong creative, and relentless optimization will always outperform big budgets alone. From upper-funnel brand campaigns to performance-driven DTC scaling, we bring the strategic rigor to make media work harder.
Loop Earplugs
Industry: Consumer Electronics / Lifestyle
Media Focus: Multi-channel brand campaign (Meta, YouTube, CTV, DOOH, Wild Postings)
NoLie developed the upper-funnel media strategy and executed a 299M-impression campaign across five channels—Meta, YouTube, CTV, digital OOH, and wild postings. The reach-first approach prioritized impressions and the results proved the thesis: Cyber Week revenue exceeded forecast by 122%, branded search lifted 33%, and growth continued post-promotion unlike the prior year.
299M Total Impressions | 122% Above Revenue Forecast
Ford Drive Pilot Program
Industry: Automotive / Mobility
Media Focus: Full-funnel media (Meta, Google, Programmatic), geo-targeting, CPA optimization
Led full-funnel media execution across Meta, Google, and programmatic channels—geo-targeting three California markets with hyper-localized campaigns, shifting to video-first UGC creative for higher conversion, and continuously refining CPA through real-time performance data.
10x Customer Growth | 3x Geo Targeted Markets
Dr. Squatch
Industry: CPG / Men’s Personal Care
Media Focus: OOH strategy, wild posting execution, multi-city market planning
NoLie planned and executed a sensory wild posting campaign across NYC, LA, and Chicago—deploying 600 scented, sniffable posters in 13 high-foot-traffic neighborhoods. The OOH strategy turned traditional out-of-home into a tactile brand experience, driving 803K estimated impressions and a product sellout within a day of launch. The campaign has been entered for a 2026 Cannes Lions award.
803K Estimated Impressions | 600 Scented Posters
Olli Salumeria
Industry: CPG
Media Focus: Amazon Ads, Instacart Ads, Paid Social
Built the Amazon advertising program from zero across search, display, and video. On Instacart, optimized sponsored products and layered in Shoppable Display to drive new-to-brand sales.
58% YoY Instacart Revenue | 77% Category Share Increase
MD Complete
Industry: Beauty / E-commerce
Media Focus: Paid media strategy, ad creative testing, funnel optimization
Rebuilt the media funnel through fast testing cycles—reducing ad development costs and accelerating creative testing to enable better performance at scale.
150% Online ROI Increase | 60% Faster A/B Testing
Amazing Cosmetics
Industry: Beauty / E-commerce
Media Focus: Paid social scaling, audience targeting, ROAS optimization
Identified the most scalable audiences and effective messaging, then built a media strategy that dramatically scaled spend while continuously improving returns.
+1,669% Spend Scaling | 30x Monthly Media Revenue
Article22
Industry: Jewelry / E-commerce
Media Focus: Paid social, content-driven acquisition, ROAS scaling
Identified a compelling message that resonated with buyers and amplified it through targeted campaigns—maintaining positive ROAS even on cold audiences.
700% Monthly Ad Revenue | 8x Revenue Increases
