FAQs

  • NoLie Communications is a full-service digital marketing agency founded in New York City in 2017. We partner with growing brands to build sustainable, results-driven marketing strategies grounded in data, creativity, and truth. From Fortune 500 companies like Campbell's and Colgate to emerging DTC brands, we help brands of every size compete and win in the digital ecosystem.

  • It means we don't rely on vanity metrics or tactics that look good on a report but don't move your business. Every recommendation we make is grounded in real audience data, honest competitive analysis, and transparent measurement. We tell you what's working, what isn't, and why – because sustainable brand growth starts with honesty.

  • Yes. NoLie Communications holds multiple industry certifications, including Women Business Enterprise (WBE) certification, Google Business Partner, Meta Business Partner, Shopify Partner, and Klaviyo certified partner status. These certifications reflect our team's expertise across the platforms and channels that matter most to growing brands.

  • NoLie Communications was founded in New York City and serves clients across the United States. While we're proud to be born in NYC, our team works with brands nationwide. From emerging DTC startups to regional and national consumer brands, we deliver full-service digital marketing strategy regardless of location.

Who we are & What we do

our services

  • We offer a full suite of digital marketing services designed to work together as an integrated growth system. Our services include brand strategy and growth marketing, paid media and advertising management, creative and content development, social media and influencer marketing, CRM and email marketing, website and e-commerce optimization, Amazon management, data analytics and attribution, and AI strategy and automation. Whether you need one service or a fully integrated program, we build around what your brand actually needs.

  • Yes. Amazon is a core service at NoLie Communications. We manage the full Amazon marketing ecosystem ( including Sponsored Products, Sponsored Brands, Amazon DSP, and brand store development). We treat Amazon as a media channel, not just a marketplace, integrating it into your broader paid media and retail strategy for maximum impact across the customer journey.

  • Yes. AI and automation is a dedicated service at NoLie Communications. We help brands develop AI strategy, integrate AI tools across creative and media workflows, and optimize for the emerging search landscape through Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), so your brand shows up in AI-powered search results from Google SGE, ChatGPT, and Perplexity, not just traditional organic rankings.

  • Yes. We build and manage influencer and creator programs that go beyond awareness and focus on driving measurable conversion, authentic engagement, and scalable content production. We identify the right creators for your brand, manage partnerships end-to-end, and integrate creator content into your paid media, CRM, and e-commerce strategy to maximize return on every collaboration.

  • Yes. CRM and retention marketing is a core service at NoLie. We build email and SMS programs powered by behavioral segmentation, automated workflows, and personalization at scale (using platforms like Klaviyo, Mailchimp, Salesforce Pardot, etc.). Our approach focuses on increasing customer lifetime value and reducing churn, turning one-time buyers into loyal, repeat customers.

  • We work with brands at the intersection of ambition and growth — from emerging DTC startups to mid-size consumer brands to Fortune 500 companies. Our client experience spans CPG, beauty and cosmetics, automotive, e-commerce, food and beverage, and lifestyle brands. We've partnered with names like Campbell's, Colgate, Ford Drive, Olli Salumeria, MD Complete, and Amazing Cosmetics, and we bring that same strategic depth to brands building their next chapter.

  • Most agencies run campaigns. We build systems. The difference is that our work is connected by a shared signal, so every channel learns from the others and improves over time. We're also a WBE-certified, full-funnel agency that bridges brand awareness and performance marketing in a single strategy, rather than treating them as separate budgets that never talk to each other.Item description

  • We start with a deep-dive into your brand, audience, competitive landscape, and current marketing ecosystem. From there, we develop a strategic roadmap with clear KPIs, a recommended channel mix, and a test-and-learn plan built for your specific goals and budget. We act as an extension of your internal team in  collaboration, transparency, and focus on outcomes that matter most to your business.

  • Yes. We've built our reputation on the ability to make small brands big and large brands nimble. We bring the same strategic rigor to emerging brands that we apply to national clients by adapting our approach to match your resources, growth stage, and goals. Whether you're launching a new product or scaling an established brand, our team is built to flex with you.

working with nolie

  • We build measurement frameworks specific to your business goals, not generic vanity metrics. That means defining KPIs before any campaign launches, building attribution models that reflect how your customers actually make decisions, and reporting on what moves the needle – customer acquisition cost, lifetime value, return on ad spend in context, and business outcomes like revenue growth and retention rate.

  • Full-funnel marketing means connecting every stage of the customer journey — from first awareness of your brand through consideration, purchase, and long-term loyalty — in a single, coordinated strategy. Most brands either over-invest in awareness (building reach without conversion) or pure performance marketing (chasing short-term sales without building a brand). The brands that win long-term do both, with each stage informing the next. This connected approach is at the core of how NoLie builds marketing programs.

  • Generative Engine Optimization (GEO) is the practice of optimizing your brand's content and digital presence to appear in AI-powered search results — including Google's AI Overviews, ChatGPT search, and Perplexity. Unlike traditional SEO, which focuses on ranking in blue-link results, GEO ensures your brand is cited and recommended by AI tools when potential customers are researching products, services, or agencies like yours. NoLie Communications offers GEO and Answer Engine Optimization (AEO) as part of our AI & Automation services.

  • We use AI across three areas: media, creative, and CRM. In media, AI helps us identify audience intent signals and optimize campaign performance in real time. In creative, AI accelerates production and enables personalization at scale… without sacrificing brand quality. In CRM, AI-powered segmentation allows us to deliver the right message to the right customer at the right moment. We've been building AI into our systems since before it became a marketing buzzword, and we're happy to walk through what that looks like in practice for your brand.

strategy, results & Measurement

  • The easiest way to get started is to reach out through our contact page. We'll schedule a discovery conversation to learn about your brand, your goals, and your current marketing setup. From there, we'll put together a strategic recommendation tailored to where you are and where you want to go. There's no obligation, and we'll be straight with you about whether we're the right fit.

  • We work with brands in a few different ways depending on their needs. Some clients engage us for ongoing integrated strategy and execution. Others bring us in for specific projects — a campaign launch, a channel audit, a creative sprint, or an Amazon setup. We're flexible and built to work at the pace your brand requires. Reach out and we'll figure out the right structure together.

  • Look for an agency that starts with your business objectives, not their preferred channels. Ask how they measure success, how they handle attribution, and how their media and creative teams collaborate. Ask for case studies relevant to your industry, not just impressive logos. A great agency should be able to explain their strategic thinking clearly, tell you what they'd do differently with your current approach, and be honest about what they can and can't deliver. We're happy to walk through all of this with you.

getting started with nolie