Top Graphic Design Trends Your Brand Needs To Know For 2022
This year we can expect a bunch of engaging and colorful graphic design trends. As much of Gen Z enters adulthood (and into their respective creative careers), we may see a divergence from a minimalist millennial aesthetic. Though don’t worry - if your brand is all into less is more and clean lines - you’re not going out of style. We’re just making room for a pop of expression and broadening of creative horizons. On top of graphic trends, some colors will be standing out more in 2022. Keep reading for the top graphic design trends of 2022 - and hey, maybe it might be time for your brand to refresh some creative.
Black Friday 2021: How To Prep And Execute For The Biggest Sale Of The Year
Black Friday is right around the corner, and that means marketers and brands are all working overtime on making sure one of the biggest sales Days of the year goes off without a hitch. Last year, Black Friday spending hit record numbers. On Black Friday 2020, online spending hit $9B in sales, up 21% from the previous year. Over the five days of Black Friday/Cyber Monday, online spending reached $34, accounting for nearly 20% of online sales for the entire year!
Subscribe And Grow: Subscription Apps Are On The Rise
About three in four Americans have at least one online subscription, with streaming services like Netflix or Spotify topping the list. But within the subscription model, subscription boxes and recurring orders are on the rise. For example, the subscription box economy has grown a whopping 890% from 2014 to 2018, with brands like Hello Fresh and Stitch Fix topping the list.
Virtual Gatherings: A Guideline For Brands
With the majority of retail spaces being closed right now, many brands are coming up with creative ways to connect with their consumers virtually. Even if your brand is strictly e-commerce, there is still a great need to become more inventive with your content as digital real estate becomes increasingly saturated.
Besides stepping up your CRM, ramping up customer support and angling your media campaigns on engagement, it’s important for brands to remain active and present in front of their audiences. Unlike never before, brands know EXACTLY where their audiences are.
Out Of Stock But Not Out Of Mind
Empty shelves are the new normal in our current times. Walking through the aisles at the grocery store right now, we’re seeing a lot more, well, space. People are stockpiling on essentials and stores are having a hard time keeping up with the demand. While this is very apparent in brick and mortar stores, e-commerce is also feeling the rise of out-of-stock products, too.
Anti-Viral Marketing Essentials
Well, we never thought that our first blog entry would come at a time like this, but when life gives us lemons - we at NoLie like to make a nice tall glass of digital-growth focused lemonade. NoLie has been helping build brands for a couple of years, but during this time of uncertainty, we think it’s even more important to lend a helping hand and assure brands that they can come out on the other side of this challenge a little bit stronger - and better connected to their audience.
So we’ve decided to have our first blog post focused on the things brands can do to keep business going, and if possible even prosper, during the time of Covid-19.