What are the best media channels for your marketing budget?
What are the best media channels to invest your advertising budget? Social media ads, search, media partnerships, influencer marketing are constantly mentioned, but how should you spend your marketing dollars?
The options out there are many, and to help you navigate and prioritize your media spend in this article we’ll share some best practices and the role that the different marketing channels can play in your digital strategy.
Email Marketing Tips : how to use segmentation to increase ROI
According to Hubspot marketers who use segmented campaigns see as much as 760% increase in revenue. Personalization is a great way to increase the frequency of your emails and generate higher returns. Here are some reminders on how to use it.
Quiz building: How asking the right questions leads to increased ROI
If you run an ecommerce business, quizzes are a great way to connect your customers with the right products or services, increase engagement, and to build your email list. Personalized recommendation allows your customers to feel like their needs are being addressed, and automated workflows can ease strain on your customer support team by replacing the need for a sales representative.
The Consumer Journey: How To Build A Media Funnel
When you’re launching media campaigns, it’s important to keep the consumer journey in mind. You need to consider whether the individuals you’re advertising to are familiar with your brand, and if not, how to convert them from someone who simply viewed your ad on a social media platform to a loyal customer.
Warming Sending Infrastructure for Hot Sender Scores and Open Rates
So you just set up your brand new Email Sending Provider (ESP) and you’re excited to start sending out your beautiful emails and interacting with your audiences. But rushing and sending out mass emails without taking into consideration your open rate or audience engagement will end up doing more harm than good. Warming your sending infrastructure is essential for maintaining a good sender score and keeping you out of the spam folder.
Calculating ROAS, ROI & The Attribution Question
If you have an online business, you’re probably familiar with the terms ROAS and ROI. But getting an accurate calculation of these two metrics is a little bit more complicated than what they appear at face value. There are several variables that each business owner needs to take into account when calculating ROAS and ROI, like the different advertising platforms used, and the typical consumer journey of their customers.
How Affiliates Can Mean Serious #Gains For Your Brand
Not only is affiliate marketing great for revenue gains, but it’s crucial in establishing brand awareness and trust. As a brand, you can put out ads, send out beautifully crafted emails through a CRM and put forth every marketing effort to grow your audience, but when you put your brand in the hands of multiple people, each one bringing in their own audience, you’re exponentially increasing your brand’s exposure in ways you could never have done on your own.
The Best Apps For Personalized Product Recommendation
If you aren’t cross-selling or up-selling products on your ecommerce store, you’re leaving money on the table. Up-selling and cross-selling can have a significant impact on the conversion rates on your site. Whether you’re a large ecommerce retailer or if you’re a smaller online business with under 50 SKUs, cross-selling and upselling are great ways to bring in extra revenue to your store and to personalize your customer’s shopping experience based on their interest and previous purchasing behavior.