Email Marketing Tips : how to use segmentation to increase ROI
According to Hubspot marketers who use segmented campaigns see as much as 760% increase in revenue. Personalization is a great way to increase the frequency of your emails and generate higher returns. Here are some reminders on how to use it.
Quiz building: How asking the right questions leads to increased ROI
If you run an ecommerce business, quizzes are a great way to connect your customers with the right products or services, increase engagement, and to build your email list. Personalized recommendation allows your customers to feel like their needs are being addressed, and automated workflows can ease strain on your customer support team by replacing the need for a sales representative.
Warming Sending Infrastructure for Hot Sender Scores and Open Rates
So you just set up your brand new Email Sending Provider (ESP) and you’re excited to start sending out your beautiful emails and interacting with your audiences. But rushing and sending out mass emails without taking into consideration your open rate or audience engagement will end up doing more harm than good. Warming your sending infrastructure is essential for maintaining a good sender score and keeping you out of the spam folder.