Les aimants

case study:

THE BRIEF

Les Aimants partnered with NoLie Communications during their pre-launch phase to ensure their CRM strategy was set up for long-term success. With a lean internal team and big growth goals, they needed more than just a one-time setup—they needed a partner who could build the foundation and transfer the knowledge.

NoLie delivered a full CRM strategy and infrastructure in a matter of weeks, then trained the client team to manage and scale their own program with confidence. From platform setup to custom flows and onboarding documentation, our work gave Les Aimants the tools to build a high-performing, in-house retention engine from day one.

The Brand

Les Aimants is a modern, female-led bridal brand rooted in craftsmanship and innovation. Founded with the mission to make couture-level quality more accessible, the brand merges traditional European style with forward-thinking technology—delivering beautifully made, affordable gowns for today’s bride. With a team whose experience spans iconic houses like Tom Ford and Oscar de la Renta, Les Aimants brings a rare blend of precision, artistry, and modern sensibility to the bridal market.

At the heart of their approach is a commitment to quality and community. Every gown is crafted in New York by a team of skilled female artisans. Les Aimants isn’t just designing dresses—they’re building a movement that honors women through every stitch.

The Results

$300k decrease

In Operating Expenses

In Online ROI

150% Increase

60% Decrease

In cycle time for A/B Testing

testing & scaling strategy

By combining agile methodology with the adoption of new tools, and implementing new testing strategies in close collaboration with the internal teams, NoLie was able to:

  • Reduce the cost of advertising development.

  • Accelerate the capability to test and learn online.

  • Dramatically improve the media funnel through fast cycles of testing and learning.

  • Make the website more agile: publishing better and more relevant content more easily and more often.

  • Introduce creative hacks to quickly test new ideas and improve profitability. 

  • Strengthen relationship with existing clients through a more personalizable and scalable CRM program.

  • Audit of online properties, analytics & insights.

  • Strategy & planning for the optimization and growth of the online presence.

  • Media buy (from insight to planning and executions).

  • Creation of advertising content and landing pages.

  • Staffing : led recruitment process for client’s internal resources.

  • Innovation planning & execution: adoption of new tools to enable better performance and scale. 

  • Web development front and back end. 

  • Data migrations and re-platforming (e-commerce and CRM).

Services Performed

Client testimonial

"NoLie has become a highly trusted and valuable partner in our digital operations. NoLie brings a results driven focus to their work. They are highly efficient and effective. NoLie has the expertise and experience to deliver a truly integrated and complete digital plan and execution.  NoLie is clearly committed to our success. I feel like they want our business to win as much as we do. Smart, collaborative and creative ... and, best of all, highly effective!”

Drake Stimson; CEO & Co-Founder