This year we can expect a bunch of engaging and colorful graphic design trends. As much of Gen Z enters adulthood (and into their respective creative careers), we may see a divergence from a minimalist millennial aesthetic. Though don’t worry - if your brand is all into less is more and clean lines - you’re not going out of style. We’re just making room for a pop of expression and broadening of creative horizons. On top of graphic trends, some colors will be standing out more in 2022. Keep reading for the top graphic design trends of 2022 - and hey, maybe it might be time for your brand to refresh some creative.

The ability to turn around quality content quickly is paramount to advertising on social media channels. However, brands may not always have access to a full production house and creative resources on every single project. Here we’ve laid out a few resources to help you turn out beautiful content quickly and cost effectively.

What are the best media channels to invest your advertising budget? Social media ads, search, media partnerships, influencer marketing are constantly mentioned, but how should you spend your marketing dollars?

The options out there are many, and to help you navigate and prioritize your media spend in this article we’ll share some best practices and the role that the different marketing channels can play in your digital strategy.

About 78 million Americans are predicted to purchase on Black Friday. However, few people know its origins or how the term “Black Friday” was coined. Read on to learn about the crazy, dark and violent origins of the biggest sale of the year.

Black Friday is right around the corner, and that means marketers and brands are all working overtime on making sure one of the biggest sales Days of the year goes off without a hitch. Last year, Black Friday spending hit record numbers. On Black Friday 2020, online spending hit $9B in sales, up 21% from the previous year. Over the five days of Black Friday/Cyber Monday, online spending reached $34, accounting for nearly 20% of online sales for the entire year!

In this interview with Daily Ad Brief host MaryTherese Griffin, our CEO talks about digital trends and the importance of building a healthy digital ecosystem for your brand.

Check out the video, and our few quick reminders for an effective media planning.

According to Hubspot marketers who use segmented campaigns see as much as 760% increase in revenue. Personalization is a great way to increase the frequency of your emails and generate higher returns. Here are some reminders on how to use it.

If you run an ecommerce business, quizzes are a great way to connect your customers with the right products or services, increase engagement, and to build your email list. Personalized recommendation allows your customers to feel like their needs are being addressed, and automated workflows can ease strain on your customer support team by replacing the need for a sales representative.

When you’re launching media campaigns, it’s important to keep the consumer journey in mind. You need to consider whether the individuals you’re advertising to are familiar with your brand, and if not, how to convert them from someone who simply viewed your ad on a social media platform to a loyal customer.

So you just set up your brand new Email Sending Provider (ESP) and you’re excited to start sending out your beautiful emails and interacting with your audiences. But rushing and sending out mass emails without taking into consideration your open rate or audience engagement will end up doing more harm than good. Warming your sending infrastructure is essential for maintaining a good sender score and keeping you out of the spam folder.

If you have an online business, you’re probably familiar with the terms ROAS and ROI. But getting an accurate calculation of these two metrics is a little bit more complicated than what they appear at face value. There are several variables that each business owner needs to take into account when calculating ROAS and ROI, like the different advertising platforms used, and the typical consumer journey of their customers.

About three in four Americans have at least one online subscription, with streaming services like Netflix or Spotify topping the list. But within the subscription model, subscription boxes and recurring orders are on the rise. For example, the subscription box economy has grown a whopping 890% from 2014 to 2018, with brands like Hello Fresh and Stitch Fix topping the list.

If there’s a time to integrate a chat feature on your online business or site, it’s now. People have a whole new set of customer service requests regarding policies and product handling during the mandatory stay-at-home order. It’s important to offer digital support in the most effective way possible. Chat bots are a great way to set up automated responses to frequently asked questions or you can use them to direct your customers to a live chat with an agent.

Not only is affiliate marketing great for revenue gains, but it’s crucial in establishing brand awareness and trust. As a brand, you can put out ads, send out beautifully crafted emails through a CRM and put forth every marketing effort to grow your audience, but when you put your brand in the hands of multiple people, each one bringing in their own audience, you’re exponentially increasing your brand’s exposure in ways you could never have done on your own.

If you aren’t cross-selling or up-selling products on your ecommerce store, you’re leaving money on the table. Up-selling and cross-selling can have a significant impact on the conversion rates on your site.  Whether you’re a large ecommerce retailer or if you’re a smaller online business with under 50 SKUs, cross-selling and upselling are great ways to bring in extra revenue to your store and to personalize your customer’s shopping experience based on their interest and previous purchasing behavior.

With the majority of retail spaces being closed right now, many brands are coming up with creative ways to connect with their consumers virtually. Even if your brand is strictly e-commerce, there is still a great need to become more inventive with your content as digital real estate becomes increasingly saturated.

Besides stepping up your CRM, ramping up customer support and angling your media campaigns on engagement, it’s important for brands to remain active and present in front of their audiences. Unlike never before, brands know EXACTLY where their audiences are.

Empty shelves are the new normal in our current times. Walking through the aisles at the grocery store right now, we’re seeing a lot more, well, space. People are stockpiling on essentials and stores are having a hard time keeping up with the demand. While this is very apparent in brick and mortar stores, e-commerce is also feeling the rise of out-of-stock products, too.

Well, we never thought that our first blog entry would come at a time like this, but when life gives us lemons - we at NoLie like to make a nice tall glass of digital-growth focused lemonade. NoLie has been helping build brands for a couple of years, but during this time of uncertainty, we think it’s even more important to lend a helping hand and assure brands that they can come out on the other side of this challenge a little bit stronger - and better connected to their audience.

So we’ve decided to have our first blog post focused on the things brands can do to keep business going, and if possible even prosper, during the time of Covid-19.